hum by Colgate

Branding, Packaging, Marketing, Advertising

In efforts to create a fresh and approachable brand in the existing and saturated electric toothbrush world, I worked with a team of designers and strategists at Pearlfisher to develop Hum by Colgate. The visual design and brand communication speak through a humanistic approach to create whim and engagement. From strategy and initial concept design to packaging and brand marketing (POS, digital app, e-commerce, and social media), a robust brand world was born and thoroughly launched. Lifestyle photography by Emily Simms.