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Branding & Packaging

Worked along side founder, ​Nelli Kim, ​to create a visual brand and packaging for RĒDEN, a direct-to-consumer footwear brand f​eaturing​ scientifically​ ​comfortable shoes in timeless shapes​. The brand concept was inspired by her vision of restoration and bliss through everyday sophistication. And my own personal plug: the loafers are one of the most comfortable shoes I have ever owned. Product photography by Ben Zacaroli.

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