Branding & Packaging
Worked along side founder, Nelli Kim, to create a visual brand and packaging for RĒDEN, a direct-to-consumer footwear brand featuring scientifically comfortable shoes in timeless shapes. The brand concept was inspired by her vision of restoration and bliss through everyday sophistication. And my own personal plug: the loafers are one of the most comfortable shoes I have ever owned. Product photography by Ben Zacaroli.